"Chaos is a ladder. Many who try to climb it fail and never get to try again. Only the ladder is real. The climb is all there is." – Petyr "Littlefinger" Baelish
Our Story
We are Na'ama Moran and Vincent Matranga, and we have worked together for almost a decade. We built a tech-enabled food distributor called Cheetah, founded in the Bay Area. Together with our co-founders and team, we led this high-growth startup to $150M in sales, across multiple states, with over 350 employees — and raised over $130M in venture funding. All the while we scaled the competencies, processes, and culture of our organization.
During the COVID pandemic our company lost more than 80% of its revenue. We had to downscale massively and reorganize in order to survive. The robust systems we built allowed us to both scale responsibly and mitigate the impact of this major crisis. We can confidently say that we understand what it's like to lead in times of chaos.
The frameworks, tools, and systems we developed empowered us to manage through this uncertainty. A testament to the internal structures we built are the individuals who entered our company at a manager level and went on to become directors and VPs at Fortune 500 companies.
Expert Network
We augment our core team with subject matter experts to provide additional lift during complex integrations.
Operator and Systems Builder
Lean Process Optimization
Leadership Transformation
Founder Funding Expert
Executive Search & Community Creator
Customer Experience & Support
Human Resources, People & Culture
AI Strategy for SMB Leaders
Sacagawea
Our name is inspired by Sacagawea — the Native American guide who helped lead the Lewis and Clark expedition through unknown territory with resilience, clarity, and trust.
At Waya, we take a similar role. We partner with founders navigating the chaos of growth — helping them stay aligned, make confident decisions, and scale with purpose.
Our Core Principles
Waya brings human-centered business operations enabled by AI to founders navigating high-stakes transitions — scaling, pivoting, or reinventing — so they can build a business aligned with their purpose and bring their vision to the world.
We use our own methodology internally. Every tool we sell, we run on ourselves first. We don't advise from the sidelines — if we haven't done it ourselves, we don't teach it.
AI amplifies human judgment — it never replaces it. We build tools that make people more capable, not more dependent.
We choose clients and projects that align with our mission, even when easier money is on the table.
We don't patch — we diagnose. Root cause analysis before solutions. Every fix considers the whole picture, and every process has a next version. We're living through a once-in-a-century technological shift. You can't sit back and expect the world to wait. Continuous improvement isn't optional, it's survival.
We're transparent with our team, our clients, and ourselves. The work should elevate the person doing it — that's true for us and for the founders we serve. We lead with integrity and don't shy away from hard truths.
Book a call. We'll walk through where your company is on the path, what's holding it back, and which expert can help you close the gap.