Built by founders, for founders

Scale Up Program

Navigating a high-stakes scale up is easier with a partner who has scaled before. Our program turns chaos into structured growth.

The Challenge

Product-market fit is proven. Customers are paying. But the model that got you here is breaking at the seams. You need operational infrastructure — hiring, financial discipline, performance systems, culture. The founder-does-everything model is making you the bottleneck. Doing it yourself pulls your focus from product and growth, yet a full-time COO feels premature and expensive.

Waya brings human-centered business operations, enabled by AI, to founders navigating high-stakes transitions like scaling — so they can build a business aligned with their purpose and bring their vision to the world.

We build you a custom roadmap to go from chaos to clarity

Waya offers transformational workshops followed by hands-on integration and AI-enabled operations that keep compounding after we leave

The Scale Up Program journey: pre-workshop interviews, an intense workshop, expert network engagement, 3–6 month integration, and setting sail with a human + AI operating system

Program Overview

Hoshin workshop

An intensive Hoshin workshop — a Lean methodology — that aligns your entire team around a few goals that actually matter, and connects every team's daily work back to them.

  • 01Pre-workshop: deep-dive into your business, market, competition, risks and opportunities.
  • 02Mission & values: validate and sharpen the foundation your culture will scale on.
  • 03Annual & quarterly planning: set up performance infrastructure, leading and lagging KPIs.
  • 04Constraint theory analysis: identify bottlenecks at each level of scale and define gaps-to-goals.
  • 05Foundations of authentic culture — that scale.

3–6 month guided implementation

We embed alongside your team to install the operational systems that power your scale-up.

  • 01Financial discipline: cashflow monitoring, unit economics, fundraising readiness.
  • 02Hiring & people: recruiting, onboarding, career pathing, performance management.
  • 03Problem-solving: root-cause analysis, gap-to-goals tracking, daily action items.
  • 04Communication standards: daily management, weekly reviews, org-wide cadence.
  • 05Investor relations: board prep, ongoing updates, funnel building and nurturing.

Organizations with great products fail if their operations are fragmented

You can't control the market or the competition, but many founders fail by ignoring their organization. Waya provides the toolkit every founder needs to build a scalable, healthy and happy company.

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Frequently Asked Questions

Everything you need to know about working with Waya

What is unique about the process?

We're not management consultants who hand over a strategy deck and disappear. We're founders and operators who design, plan, and execute your transformation alongside you. It starts with an intensive workshop, then we embed with your team for 3–6 months as fractional executives. Finally, we install our AI-enabled operating system — custom-built WayaFrames — to supercharge execution and decision-making at every level.

Why is the integration period important?

The integration period is where strategy becomes daily operations. We ensure that teams don't revert to old habits and plans turn to real actions that drive the strategic change you are looking for.

What are WayaFrames?

WayaFrames are AI-enabled frameworks that live inside your Claude Teams or Claude Cowork environment. Think of them as giving your leadership team access to a seasoned operator on demand. Each WayaFrame was designed by an industry and operations expert, encoding decades of hard-won knowledge into a structured, guided flow that integrates with your company's documents, data, and business applications.

Do your WayaFrames work together?

WayaFrames work together as an operating system — each one connects to the others, to your business context, and to your business applications. The more you use them, the better they get at helping your business run as a single, coherent system.

How do WayaFrames differ from Claude's template Skills or just prompting an LLM?

Prompting an LLM gives you a knowledgeable generalist — useful, but generic. Claude's built-in Skills are structured starting points, but designed for broad audiences. WayaFrames are different in three ways: they encode expert operator knowledge built by founders who lived the problem; they are context-aware and grounded in your numbers, team, and situation; and they work as a system where outputs from one flow into the next, functioning as a unified operating system over time.

What stage companies can you help?

We work with companies from the early stage through growth. Our Scale Up Program is better fit for companies that have product-market fit and are at an important inflection point such as scaling or pivoting. Our Data Room, Financial Model, and Fundraising Narrative services are tailored to companies of all stages.

Do we have to be a US-based company to work with you?

No, our system works for companies in any region.

Does my company have to be a tech startup?

Waya works with technology companies as well as physical-world companies. You can be the founder of a tech startup, a non-profit organization, or a physical-world business. We are particularly effective for organizations that have a high level of complexity, like supply chain, healthcare, and logistics.

When should I schedule a call?

When you've hit the ceiling of what you can solve alone. When you're the bottleneck and you know it. When you need a founder who's been in the trenches to help you navigate a critical transition — a scale-up, a pivot, the chaos in between. And when your VCs are pushing you to hire an expensive COO, but you're not there yet.

Prepare for the Journey Ahead

Book a call. We'll walk through where your company is on the path, what's holding it back, and whether the Scale Up Program is the right next move.