Personal Ikigai
Surface what you love, what you're good at, what you can be paid for, and what the world needs — then synthesize the four intersections into a personal Ikigai statement. Clarity on why you're the founder to build this.
Built by founders, for founders
Pre-PMF MCP
Guided frameworks that run right inside your AI assistant — to find your purpose, sharpen your idea, and design the experiments that get you to product-market fit.
The Challenge
Before product-market fit, everything is a question. Is this the right idea? Am I the right person to build it? What should I test first, and how would I even know if it worked? Most early founders answer these alone, in a blank chat window, with no method and no one who has walked the path.
The Pre-PMF MCP puts Waya's frameworks — our Wayaframes — inside the AI assistant you already use. Each one facilitates a proven method with you, step by step, and hands you a real deliverable at the end. It's the fastest honest route from "I have an idea" to "I have evidence."
Wayaframes
Everything you need to start — free
Connect the MCP once and these three Wayaframes become commands in your AI assistant. Run them in any order, as many times as you need.
Pre-PMF Executive Summary
Turn a rough idea into a sharp, one-page articulation of the business — the problem, the customer, the wedge, and the assumptions it rests on. The document you'll return to every time the idea shifts.
Mission & Values Guide
Set the foundation your company will scale on. Define the mission you're actually here for and the values that will guide the hard calls — before the pressure of growth makes them harder to change.
Experiment Design · Pro
Turn your riskiest assumptions into small, testable experiments with clear success criteria — the engine that actually moves you toward product-market fit. Included in Pro and the program.
Pricing
Start free. Go deeper when you're ready.
Begin with the free Wayaframes, add experiment design when you're testing, and bring in a coach when you're ready to build your PMF infrastructure.
Free
$0
Free forever
The Pre-PMF MCP with the three foundational Wayaframes.
- The Pre-PMF MCP for your AI assistant
- /personal-ikigai
- /pre-pmf-executive-summary
- /mission-values-guide
PMF Infrastructure Program
$2,500
4-week program · one-time
Four coaching sessions to stand up the infrastructure that finds your product-market fit.
- The full Pre-PMF MCP, plus /waya-experiment-design
- 4 × one-hour coaching sessions
- Specialist-led onboarding & idea alignment
- Experiments, automations & analytics configured with you
The 4-Week Program
Build your PMF infrastructure in four weeks
Four one-hour coaching sessions, paired with the work you do in the MCP. A Waya specialist walks you from your first hypothesis to a running system of experiments, automations, and analytics.
Before week one, you apply and meet the founders on a short consultation call to make sure it's the right fit.
Week 1Foundation
OnboardingSpecialist-led · 1 hr
IkigaiPurpose profile · 60–90 min
HypothesesBusiness ideas · 15–30 min
Coaching 1Align on the idea worth pursuing.
Week 2Refine
Business briefSelf-serve · 1–3 hrs
Coaching 2Refine or eliminate hypotheses.
Week 3Build
ExperimentsFounder builds
Coaching 3Configure your experiments.
Week 4Build
Automations& analytics setup
Coaching 4Iterate your automations.
Getting Started
Connect it once, use it forever
The Pre-PMF MCP works with any AI assistant that supports MCP, like Claude. Connect it once and the Wayaframes show up as commands you can invoke any time.
- 01Add the MCP: connect the Waya Pre-PMF MCP to your AI assistant.
- 02Run a Wayaframe: invoke /personal-ikigai, /pre-pmf-executive-summary, or /mission-values-guide and follow the facilitation.
- 03Upgrade when you're testing: add Pro for /waya-experiment-design to turn assumptions into experiments.
- 04Bring in a coach: join the four-week program to stand up your full PMF infrastructure with a Waya specialist.
Product-market fit isn't found by accident. It's found by method.
The founders who get there fastest run experiments deliberately, know why they're building, and don't confuse motion for progress. The Pre-PMF MCP gives you the method — for free.
Get Started FreeFrequently Asked Questions
Everything you need to know about the Pre-PMF MCP
What is the Pre-PMF MCP?
It's a Waya MCP — a small server you connect to your AI assistant — that adds a set of Wayaframes: guided, step-by-step frameworks the assistant runs with you. The free tier helps you surface your purpose, write a pre-PMF executive summary, and set your mission and values. Paid tiers add experiment design and a four-week coaching program.
What is a Wayaframe?
A Wayaframe is a facilitated framework that runs inside your AI assistant. Instead of a blank chat, the assistant walks you through a proven method — asking the right questions in the right order and producing a real deliverable at the end, like an Ikigai profile, an executive summary, or a set of experiments.
What do I get for free?
The free MCP includes three Wayaframes: personal Ikigai, the pre-PMF executive summary, and the mission and values guide. Together they help you clarify who you are as a founder, articulate the business you want to build, and set the foundation your company will scale on.
What does the $20 per month Pro tier add?
Pro adds the Waya experiment design Wayaframe, which turns your riskiest assumptions into small, testable experiments with clear success criteria — the engine that moves you toward product-market fit. It's billed monthly and includes everything in the free tier.
What is the $2,500 program?
It's a four-week program with four one-hour coaching sessions that set up your PMF infrastructure. A Waya specialist onboards you, aligns on your idea, helps you refine or eliminate hypotheses, configures your experiments, and gets your automations and analytics running — so you leave with a working system for finding product-market fit, not just a plan.
Who is this for?
Early-stage founders who are still searching for product-market fit — whether you're pre-idea, validating a hypothesis, or running your first experiments. If you know the destination is PMF but not yet the path, this is built for you.
What do I need to run it?
An AI assistant that supports MCP, such as Claude. You connect the Waya MCP once, and the Wayaframes become available as commands you can invoke any time.
Start the search for fit
Connect the free MCP and run your first Wayaframe today. When you're ready to test and build, we're right here.