Case Studies

Scaling

An acquisition, a lost supplier, or a growth plan with seven priorities. The business still has to run.

How we approach it

Keep the company running while the plan changes underneath it.

Every case here ran on A3 thinking, from the problem to the fix:

  1. Define

    Pin the problem down with data: what's happening, what should be, and how big the gap is.

  2. Diagnose

    Get from what to why, until the root cause is backed by evidence.

  3. Fix

    Turn the root causes into tests, run them, and watch the number.

Methods used in these cases: A3 thinking, gap analysis, Kaikaku, scenario planning, annual and quarterly planning.

Results

Where we've fixed this

Cheetah · M&A

A post-acquisition operations turnaround

Watch how a $1M monthly burn became a profitable operation

Shrink: ~17–18% → ~2%

To October 2023

After three acquisitions, fulfillment fell apart: fill rate near 75%, shrink at 17–18%, on-time delivery as low as 24%, and about $1M a month in contribution margin burned.

A3, gap analysis

The warehouse had been rebuilt with new racking and hundreds of new locations, but the warehouse system's logic was never updated. The system undid the crews' work faster than they could clear it.

  • Triaged by hand every day: cleared staging, replenished the top 1,000 items, one location per product
  • Rebuilt the warehouse system's slotting for the new layout, so it consolidated stock instead of scattering it
  • Added barcode checks across receiving, picking, loading and delivery, written into daily standard work
  • Contribution margin~$1M/mo burn profitable (Oct 2023)
  • Fill rate~75% 99%+
  • On-time deliveryunder 40% ~90%+

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Cheetah · Supply chain

Replacing a sole supplier in 14 months

Annualized revenue: ~$75M → ~$155M

14 months from July 2018

The whole business ran on one supplier. In July 2018, at about $75M in annualized revenue, that supplier said the partnership no longer worked.

A3, Kaikaku, scenario planning

Getting better at buying from the supplier couldn't fix depending on it. The system itself was the constraint, so it needed a redesign, not small improvements.

  • Designed the new supply chain backward from the target state, across five scenarios
  • Turned a seven-flows gap analysis into a build list: pricing, 2,800 SKUs, a warehouse, a 35-person crew
  • Ran it as a separate team and tested it with a worst-case drill before go-live
  • Time to rebuild14 months
  • Revenue during the transition~$75M ~$155M
  • Supply modelOne supplier owned warehouses and direct sourcing

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14-person startup · Planning

Cutting seven goals to three

Company goals: 6–7 unranked → 3 objectives

The company planned to triple revenue, but the CEO's goals were six or seven, unranked, and the team named prioritization as its top blocker.

Annual and quarterly planning

The goals lived in one person's head, so each function worked toward a different one and "urgent" was the only signal.

  • Ran a four-day offsite that opened with the team's own survey answers
  • Cut seven goals to three, all set on the real bottleneck: collections
  • Turned "test 10–30 agents" into three agent workflows: deal desk, close, and collect
  • Company goals6–7 unranked 3 objectives, 17 key results
  • ARR, as the company went on to grow$7.3M ~$10M
  • Team14 people 24 people

Read the full case study →

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From case study to program

We built these methods into the Scale Up Program

It starts with a Hoshin workshop to agree on the few goals that matter, then 3–6 months of embedded implementation alongside your team, so the fix and the business run together.

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